BIRD | For The Birds
A campus campaign to answer the question - when would I ever need to use this?
If something is undesirable or trivial, it’s “for the birds”. As Bird Scooters were introduced to college campuses, many argued that they served no purpose. This OOH campaign answers the question, “When would I ever use this?” by positioning Bird as the solution for many common college woes.
OOH | Some aspects of college are “for the birds”, but saving you from these common woes? That’s For The Bird.
